Zara Woman - SS25

For Zara Womens SS25 campaign, Baron partnered with legendary photographer Steven Meisel to create ON THE ROAD, a celebration of fearless self expression. The photographic character study and accompanying film focused on a distinct cast of women, shot in studio with a raw authenticity. An inherent simplicity permitted each individual to reflect upon their unique personal journey as they embraced life on the open road. Bohemian style meets homespun wisdom, as poetic reminiscences become transcendent mantra.