Pandora - 2025 Hero Campaign
Art Direction
As a global brand, Pandora embodies love and is known as a distinctive jeweler, offering a range of products designed to evoke emotion and symbolize meaningful connection. Pandora’s 2025 Hero campaign conveyed a series of intimate personal stories, framed as captivating testimonials to the transformational power of love. Featuring Winona Ryder, Iman, Vittoria Ceretti, Karen Elson, Mica Argañaraz, and He Cong, this diverse cast shared their own unique experiences, cumulating into a bold yet universal declaration to love in its myriad of forms.
