NARS - Powermatte Lipstick

Be Explicit. Nars Explicit represents an uninhibited approach to color and an unlimited commitment to comfort. For this new icon in the Nars universe, Baron & Baron crafted an irresistible film and print campaign celebrating the outspoken, the daring, and the downright explicit with a group fresh up-and-coming talent. A series of films directed by FABIEN BARON starring Camila Morrone, Ciara, and Pom Klementieff invite the viewer to speak the truth, boldly and without compromise. Inspired by this brazen philosophy, the agency developed an original custom packaging design for the launch. Explicit lipstick's sleek architectural shape features a distinct, highly polished, super-embossed logo in glossy black set against satiny smooth aluminum. The uniquely slanted surface area of the lipstick bullet itself allows for super saturated application for maximum performance and impact.