Zara Man - SS'24

Zara’s SS24 Mens campaign presented an opportunity to examine the process or a great artist, as introspection gives way to action, and creativity takes flight. A visual tone poem, shot by Annamarieke van Drimmelen, presents a character study of the virtuosic dancer Toon Lobach, in contrast to and inspired by his environment. Fabien Baron’s sumptuous and sensual film, The Rehearsal, explores the trials of harnessing an elusive muse and celebrates the fierce vitality of an artist’s passion.