Zegna - SS20
Art Direction, Strategy
Helping a label that’s been defining the image of masculinity for over a century to become a thought-leader and beacon for a new era. Baron & Baron devised a communications platform that boldly leads the conversation with the provocation—‘What Makes a Man’? Personal, often surprising, and deeply resonant, the responses are uncovered through celebrity-led creative, featuring Mahershala Ali, as well as an open-ended, socially-driven conversation that gives men everywhere permission to define themselves under the hashtag #WhatMakesAMan.
