Calvin Klein - Beauty

A legendary partnership and decades of groundbreaking work. In articulating the varied, ever evolving world of Clavin Klein Fragrances and Beauty, Baron & Baron has produced some of the most compelling creative work of the past 30 years. Campaigns including Euphoria, CkOne, Obsession, Man, CK Cosmetics, Eternity, and countless others have captured the essence of the decades in which they were introduced. As the world of CK veered from the raw and real to the dreamy and ecstatic, Baron pioneered a revolutionary holistic approach for each new launch including branding, custom packaging design, and unforgettable campaigns, making the brand’s advertisements as iconic as it products. The introduction of Kate Moss to the world in the 1993 Obsession Campaign shot by Mario Sorrenti proved a boundary-shattering seismic shift, launching the career of the most in demand model of the 90s and 2000s. The resonance of this legacy endures today, a meeting of two creative visionaries at the forefront of the culture landscape.